Susan Whitfield

CMO - Brand Strategy, Go-to-Market, the whole nine yards

New York, USA

30+years experience

About

So I've been in marketing for 30 years which sounds insane when I say it out loud. Started at Ogilvy back when print was still king, then moved client-side and ended up running marketing departments at three different companies — a CPG brand, a B2B software company (that was a learning curve), and a luxury goods group. What I'm really good at is market entry. I've launched brands in 14 countries and I know all the ways it can go wrong because I've lived most of them. I also have strong opinions about digital marketing spend — most companies waste about 40% of it and I can usually tell you where within the first week. I'm based in New York but I travel constantly anyway so location doesn't really matter. Oh and I should mention I speak French and Spanish, which has come in handy more times than I can count.

Expertise Areas

Marketing & SalesExecutive Leadership

Skills

Brand StrategyMarket EntryGo-to-MarketDigital MarketingMarketing Leadership

Active Posts

Offering

Brand Strategy & Market Entry — Fractional CMO

I do two things really well: help companies enter new markets and fix marketing departments that aren't working. If you're spending $5M+ on marketing and can't tell me what's working, we should talk. I typically work as a fractional CMO for 6-12 months — long enough to actually change things, not just diagnose them. Best fit is companies in the $10M-$200M revenue range that have outgrown their marketing but aren't ready for a $400K CMO hire.

New York, USA$275-$425/h